In January 2018, the European Union (EU) released its vision for a more sustainable plastics industry to be achieved by the year 2030; the new Plastics Strategy states that 100% of plastics should either be reusable or recyclable by 2030. The general objective of SEALIVE project is to develop innovative business models for advanced bio-based plastics directly supporting the Plastics Strategy set by the EU. The project aims at standing as a reference to be disseminated and widely used in Europe and beyond.
To achieve this goal, SEALIVE will implement sustainable solutions based on novel bio-based plastics to avoid plastics ending up on land and sea. New bioplastics solutions will be upscaled and demonstrated by 8 end-applications (use cases) with high potential for pollution reduction on soils and water media and in different territories. Finally, to guarantee the adoption of the innovations and strategies defined within SEALIVE, all these developments will be supported with policy, pre-normative, and training actions in several European countries.
The main contribution of Gate2Growth will be activities related to business modelling, exploitation and market uptake. This will include the definition of a business model driven methodology for the development of SEALIVE solutions, based on a study of current business practices in the sector, and a detailed analysis of value chain components. This will result in the creation of innovative business models for bio-based plastics and sustainable packaging solutions.