TRAINING AND WORKSHOPS

From identifying your unique value proposition to designing a growth-focused business model and securing the resources you need, we cover essential topics in value creation, business models, and funding sources in our workshops. Should we arrange one at your company?

MAP OUT YOUR VALUE PROPOSITION

Let's talk about something that might seem obvious but is absolutely essential: your value proposition. Trust us, it’s an exercise worth revisiting. Using an interactive digital platform, we’ll guide you through the value proposition canvas. This hands-on approach will help you uncover the unique value your solution offers and identify your most desired target customer segment.

We’ve seen time and again that having a great product or service isn’t enough if you don’t know who it’s valuable for or what problem it’s solving. This workshop will guide you through understanding your customers' needs and how to position your offering to address those needs effectively.

FUNDING GAPS, LIQUIDITY AND THE DEATH VALLEY

The Death Valley Curve is a tricky phase in the lifetime of your business – this is when you are burning through cash but haven't yet started generating steady revenue. It can be a real make-or-break moment. This workshop is about helping you understand this challenging period and giving you the tools to survive it.

We’ll delve into the different types of funding that can help you bridge this gap – think grants, loans, and investment opportunities. Plus, we’ll uncover those unexpected liquidity challenges and why a solid budget is your best friend. With practical examples and actionable strategies, you'll learn how to spot potential pitfalls early and develop a solid plan to bridge the gap and keep your business thriving.

THE NATURE AND TYPES OF FUNDING SOURCES

Navigating the world of business funding can be a bit overwhelming, but we are here to simplify things for you. We’ll cover the three primary funding types: grants, investments, and loans.

We’ll go over the pros and cons of each type, highlighting that there’s no universal "best" option – it all depends on your business's unique needs and timing. Plus, you’ll learn the importance of having a strategic approach to funding and see how combining different funding sources can be a smart move for your business’s growth and sustainability.

THE BASICS OF INTELLECTUAL PROPERTY RIGHTS (IPR)

We are sure that you heard about patents as a form of protecting your innovations, but can you name the the other categories of IPR?

With clear examples, we’ll explain the main types of IPR in a way that you don’t need to be a lawyer to understand. We’ll also touch on the importance of having clear agreements with your partners, which is especially important for grant applications that require a consortium. Using the flying broomstick as a theoretical example, we’ll illustrate how to create a partnership agreement and clarify who owns what in a joint project. By the end, you’ll have a solid grasp of IPR and know how to navigate collaborative projects.

INSIGHTS ABOUT INVESTORS, DILUTION AND VALUATION

Let’s dive into the world of investments! This session is your go-to guide for understanding the ins and outs of attracting and communicating with investors.

We'll dive into how their minds work and what they look for in a startup. We'll also explain dilution – that’s when your ownership percentage decreases because new shares are issued. Valuation, another key topic, is all about determining your company’s worth. We'll use real-world examples to show how your business’s valuation can change as more investors come on board and what impact that has. By the end, you will have a solid understanding of what it means to bring investors into your company.

WORKSHOP WITH US

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If any of these workshops catch your eye, don't hesitate to reach out! We're happy to bring these sessions to your company or include them as program highlights at your next startup event. The workshops are available by request, so contact us today to schedule yours!

GATE2GROWTH

TRAINING AND WORKSHOPS

MAP OUT YOUR VALUE PROPOSITION

WORKSHOP WITH US